Analysis, not promises
What twenty-seven years of building, ranking and advertising websites actually taught us — with the numbers, and without the marketing fog.
Budgeting · 8 min
How Much Does a Website Cost in 2026? A Straight Answer
Real website pricing bands for 2026, what drives the number up or down, and how to tell an honest quote from a padded one. Written by a studio running since 1998.
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Performance · 6 min
Website Speed and Conversion: What the Numbers Actually Show
How much revenue each second of load time costs, which metrics Google ranks on, and the fixes that move the needle most — in order of return.
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Decisions · 7 min
Why DIY Website Builders Cost More Than They Save
Website builders promise a site in an evening. A year later the bill looks different. An honest breakdown of where the hidden costs sit — and when DIY is genuinely right.
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Search · 6 min
SEO Is Not a One-Time Job — And What That Actually Means
Why rankings decay without maintenance, what ongoing SEO consists of in practice, and how to tell real work from a monthly invoice for nothing.
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Process · 5 min
How to Brief a Web Studio So the Result Is What You Wanted
Most disappointing website projects were mis-briefed, not badly built. A practical guide to the information a studio needs — and the five questions that predict a good outcome.
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Advertising · 7 min
Why Managing Your Own Google Ads Costs More Than It Saves
Google Ads looks free to set up. The real cost is learning hours, wasted spend while the algorithm trains, and leads your competitor gets in the meantime.
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